University Tees

Identity System

University Tees is a custom apparel company based out of Lakewood, Ohio.  Founded by two college roommates with a dream, University Tees delivers custom apparel and promotional products to college groups and organizations across the nation.

The company provides samples, custom designs and timely shipment of promotional goods to nearly 170 universities.  Popular events promoted by University Tees include Sorority and Fraternity Bid Days, Homecomings and special events.

About the project and technology

With a fresh, new identity already developed,  University Tees was looking to push their brand further via printed deliverables, email marketing and a video promotion.

The project scope was to establish new customers on new campuses that were not yet aware of the University Tees brand.  Motion graphics were used to communicate the company process to prospective buyers while pop-up postcards were mailed to existing customers.  Print graphics included a touch of rustic edginess- a popular design trend in today’s fashion.

92 %
Email Marketing
78 %
85 %