NeoCon is the largest commercial interiors show in North America, taking place at The Merchandise Mart in Chicago since 1969. The three-day event attracts nearly 50,000 design professionals and showcases more than 700 leading companies.
For Regency, America’s leading provider of innovative, functional furniture, this was a stepping stone for gaining not only nationwide but worldwide exposure.
Regency’s theme was based upon the post-modern furniture being showcased at the trade show. This encouraged pop-art visuals to engage trade show visitors walking the aisles. Tote bag giveaways mocked this same art movement.
Thorough studies and research were done to imitate pop art techniques. Regency products were incorporated into the wall art along with the Chicago skyline.